BRANDING/INTERIOR ARCHITECTURE & DESIGN/SIGNAGE

BACKGROUND/
A visionary, £120m education-led regeneration project to relocate Hastings College to two new campuses. The iconic 22,000m2 development was a public-private partnership and includes a Primary Care Trust, branded retail outlets, art gallery, fitness suite, restaurant, cafés and business conference centre.

BRIEF/
Design a brand strategy, and interior design scheme that reflects the vision, aims and values of a 21 Century Further Education College.

KEY OUTPUTS INCLUDED/

• Sussex Coast College naming and copy writing
• corporate and associated branding awareness, promotional and advertising campaigns
• interior design/architecture [Hastings and Ore Valley campuses]
• bespoke furniture design
• internal and external signage and wayfinding systems
• campus information graphics
• project management, planning and procurement
• commercial strategy and retail development
• web and communications design

OUTCOMES/
“Outstanding college buildings, facilities and resources”
Ofsted 2013

• very high levels of student satisfaction and attainment
• strong and consistent recruitment
• excellent interface with local community and business