BRANDING/INTERIOR ARCHITECTURE & DESIGN/SIGNAGE
BACKGROUND/
A visionary, £120m education-led regeneration project to relocate Hastings College to two new campuses. The iconic 22,000m2 development was a public-private partnership and includes a Primary Care Trust, branded retail outlets, art gallery, fitness suite, restaurant, cafés and business conference centre.
BRIEF/
Design a brand strategy, and interior design scheme that reflects the vision, aims and values of a 21 Century Further Education College.
KEY OUTPUTS INCLUDED/
- Sussex Coast College naming and copy writing
- corporate and associated branding awareness, promotional and advertising campaigns
- interior design/architecture [Hastings and Ore Valley campuses]
- bespoke furniture design
- internal and external signage and wayfinding systems
- campus information graphics
- project management, planning and procurement
- commercial strategy and retail development
- web and communications design
OUTCOMES/
“Outstanding college buildings, facilities and resources”
Ofsted 2013
- very high levels of student satisfaction and attainment
- strong and consistent recruitment
- excellent interface with local community and business