BRAND DESIGN

BACKGROUND/
Weymouth & Portland Adventure is Weymouth College’s sailing and outdoor training and leisure provision. Weymouth & Portland Corporate is a sub brand of WPA and is aimed at business and corporate markets.

BRIEF/
To design and develop a brand strategy that positions the W&PA and W&PC as a key provider of water-sports and outdoor activities to local, regional and national audiences.

KEY OUTPUTS INCLUDED/

  • brand identity
  • brand strategy
  • promotional literature
  • sail decals and clothing
  • exhibition design
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Weymouth & Portland Adventure