BRAND DESIGN
BACKGROUND/
Weymouth & Portland Adventure is Weymouth College’s sailing and outdoor training and leisure provision. Weymouth & Portland Corporate is a sub brand of WPA and is aimed at business and corporate markets.
BRIEF/
To design and develop a brand strategy that positions the W&PA and W&PC as a key provider of water-sports and outdoor activities to local, regional and national audiences.
KEY OUTPUTS INCLUDED/
- brand identity
- brand strategy
- promotional literature
- sail decals and clothing
- exhibition design
