CORPORATE REBRAND

BACKGROUND/
Ofsted-graded 3 in 2006, and again in 2010, Weymouth College was told it ‘requires improvement’. Recruitment had suffered a three year decline and the Sixth Form provision had been controversially closed. Relationships with the local business community were insubstantial and remote.

BRIEF/
To design and implement a new brand strategy for the college that will reverse the decline in student applications and reposition the college as a first choice institution with its stakeholder groups.

KEY OUTPUTS INCLUDED/

• brand workshops
• brand strategy
• corporate rebrand
• brand guidelines
• signage scheme and information graphics
• advertising and promotional campaigns
• vehicle graphics

OUTCOMES/

• cross college recruitment up by 20% in 2013-14
• new Sixth Form Enrolled 136 AS students in year 1
• improved reputation profile locally and nationally
• improved engagement with business