CORPORATE REBRAND
BACKGROUND/
Ofsted-graded 3 in 2006, and again in 2010, Weymouth College was told it ‘requires improvement’. Recruitment had suffered a three year decline and the Sixth Form provision had been controversially closed. Relationships with the local business community were insubstantial and remote.
BRIEF/
To design and implement a new brand strategy for the college that will reverse the decline in student applications and reposition the college as a first choice institution with its stakeholder groups.
KEY OUTPUTS INCLUDED/
- brand workshops
- brand strategy
- corporate rebrand
- brand guidelines
- signage scheme and information graphics
- advertising and promotional campaigns
- vehicle graphics
OUTCOMES/
- cross college recruitment up by 20% in 2013-14
- new Sixth Form Enrolled 136 AS students in year 1
- improved reputation profile locally and nationally
- improved engagement with business