CORPORATE REBRAND

BACKGROUND/
Ofsted-graded 3 in 2006, and again in 2010, Weymouth College was told it ‘requires improvement’. Recruitment had suffered a three year decline and the Sixth Form provision had been controversially closed. Relationships with the local business community were insubstantial and remote.

BRIEF/
To design and implement a new brand strategy for the college that will reverse the decline in student applications and reposition the college as a first choice institution with its stakeholder groups.

KEY OUTPUTS INCLUDED/

  • brand workshops
  • brand strategy
  • corporate rebrand
  • brand guidelines
  • signage scheme and information graphics
  • advertising and promotional campaigns
  • vehicle graphics

OUTCOMES/

  • cross college recruitment up by 20% in 2013-14
  • new Sixth Form Enrolled 136 AS students in year 1
  • improved reputation profile locally and nationally
  • improved engagement with business
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Weymouth College