BRAND EXTENSION

BACKGROUND/
Herman Miller has become synonymous with quality innovation and expertise. With a global reputation for design excellence and outstanding environmental credentials it is well placed to support educational institutions in transforming their estates to meet the demands of twenty-first century learning.

BRIEF/
To inform, create and implement a brand strategy for Herman Miller Education.

KEY OUTPUTS INCLUDED/

  • copywriting
  • brand identity
  • brand strategy
  • promotional material

OUTCOMES/

  • International Conference Dubai
  • raised awareness of Herman Miller in education
  • increased sales of Herman Miller products and services into education
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Herman Miller