BRAND EXTENSION
BACKGROUND/
Herman Miller has become synonymous with quality innovation and expertise. With a global reputation for design excellence and outstanding environmental credentials it is well placed to support educational institutions in transforming their estates to meet the demands of twenty-first century learning.
BRIEF/
To inform, create and implement a brand strategy for Herman Miller Education.
KEY OUTPUTS INCLUDED/
- copywriting
- brand identity
- brand strategy
- promotional material
OUTCOMES/
- International Conference Dubai
- raised awareness of Herman Miller in education
- increased sales of Herman Miller products and services into education
